Palaiologue Branding is a brand identity and styleguide development project by Yianni Xilikakis. The work includes visual identity design, typography systems, and product and lifestyle imagery, forming a cohesive and strategic brand system.
Every element was carefully developed to communicate the company’s story and values, ensuring a consistent and considered experience across digital and physical touchpoints.
Palaiologue crafts timeless, high-quality womenswear that draws on traditional Greek patterns and aesthetics, reimagined for a modern audience.
The project included brand identity, styleguide creation, lifestyle photography, and print collateral.
Development of a comprehensive visual identity system establishing logo structure, typographic hierarchy, and core brand elements.
The styleguide defined visual consistency across applications, ensuring clarity, cohesion, and long-term brand scalability.
Editorial product photography presenting the collection through refined composition and controlled visual tone.
Imagery was developed to align with the brand system, balancing material detail with narrative context to strengthen visual cohesion across campaign and digital applications.
A comprehensive brand identity design system translated into a printed brand guidelines document.
The styleguide defines logo usage, typography hierarchy, color systems, imagery direction, and layout principles. Created as part of a complete branding project, the printed format ensures clarity, consistency, and long-term alignment across digital and physical brand applications.
A cohesive brand identity system executed consistently across digital and physical platforms.
From brand guidelines to product presentation and campaign rollout, the Palaiologue identity was developed as a scalable system. The result is a refined, strategically aligned brand presence designed for clarity, longevity, and market positioning.